Privacy Notice
Who we are
SDP Consulting is the trading name of Samuel Delathiere Patterson, an independent luxury retail and commercial consultant based in London, United Kingdom. Samuel Delathiere Patterson is responsible for personal information used in connection with this consultancy. For privacy questions or requests, contact samuel@sdpconsulting.london.
What information we collect
If you contact us by email or through a professional networking platform, we may receive your name, business or organisation, contact details, the content of your enquiry and related correspondence. If we work together, we may also hold information reasonably needed to discuss, arrange and administer the engagement.
This website currently offers an email contact link, rather than an online enquiry form, account registration, checkout or newsletter sign-up.
Why we use your information and our lawful bases
We use enquiry information to respond to your message, consider potential work and maintain relevant professional correspondence. Where you ask us to discuss or prepare a potential engagement with you personally, processing may be necessary to take steps at your request before entering a contract (UK GDPR Article 6(1)(b)). For ordinary business enquiries, relationship management and protecting business correspondence, we may rely on legitimate interests (Article 6(1)(f)): communicating with professional contacts and operating a small consultancy, balanced against your rights and expectations. If a consultancy engagement is agreed, information may be used to deliver that engagement and meet applicable legal, tax and accounting duties (Articles 6(1)(b) and/or 6(1)(c), as appropriate).
We do not use your enquiry details to send an automated marketing newsletter or sell personal information.
Who may receive information
Information may be processed by service providers used for business email, website hosting and secure file or record storage, where necessary to provide those services. It may also be shared with professional advisers or authorities where reasonably necessary or legally required. We do not sell your personal information.
International transfers
Some technology providers may process or store information outside the United Kingdom. Where a restricted international transfer occurs, we will use an applicable UK adequacy regulation or appropriate safeguards as required by UK data-protection law. You can contact us for further information about the safeguards relevant to your information.
How long we keep information
We keep information only for as long as needed for its purpose. General enquiries that do not lead to work will normally be reviewed and deleted within 12 months after the last meaningful correspondence, unless there is a genuine reason to retain them longer. Records relating to agreed work may be retained for the period required by tax, accounting, contractual or legal obligations, and then securely deleted when no longer necessary.
Your rights
Depending on the circumstances, you may have the right to access, correct or erase your personal information; restrict its use; object to certain processing; or request data portability. You have the right to object to processing based on legitimate interests. To make a request, email samuel@sdpconsulting.london. You can also complain to the UK Information Commissioner's Office at ico.org.uk.
Website technology and cookies
The website pages provided by SDP Consulting do not themselves include advertising trackers, an analytics script or a contact form. However, the service used to host the published website may use essential cookies, server logs or other storage and access technologies. Before the website is published, the live hosting configuration and any optional analytics or embedded services must be checked. We will provide information and obtain consent where required by the Privacy and Electronic Communications Regulations, taking account of applicable exceptions.
Changes
We may update this notice if our website, services or handling of personal information changes. The latest version will be published on this page.
Last updated: 27 October 2026